Latest Innovations
Toothpaste · US · 60 territories · 300 products · 40 brands
The five leading products in every innovation territory — ranked with claims, ingredients, evidence and source links. Every card, row and chip clicks through to the product deep dive.
Overview
AgentRank Innovation Overview
Navigate the category's innovation landscape by territory, priority, brand presence, ingredients, technologies and evidence strength.
Territories
60
Products mapped
300
Brands
40
Very High priority
2
Invest / Accelerate
8
Strong Clinical
12
Innovation Opportunity Snapshot · top 12
White Space →
OPP Score →
Innovation Opportunity MapAll 60 territories · x = White Space · y = OPP Score · bubble = Commercial Attractiveness
Opportunity TreemapGrouped by family · tile size = Commercial Attractiveness · color = family
Innovation Family FootprintTop 8 families · click to explore
Where to PlayStrategic action distribution across territories
Brand Innovation FootprintTop 10 brands × top 8 families · cell = rank-strength score
| Brand | Prod | Terr | Avg rank | #1s | ||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 22 | 18 | 2.8 | 4 | |||||||||
| 15 | 15 | 2.9 | 1 | |||||||||
| 16 | 16 | 3.1 | 3 | |||||||||
| 16 | 16 | 3.3 | 2 | |||||||||
| 11 | 11 | 2.2 | 5 | |||||||||
| 10 | 10 | 2.2 | 4 | |||||||||
| 9 | 9 | 1.8 | 4 | |||||||||
| 13 | 11 | 3.2 | 2 | |||||||||
| 9 | 9 | 2.2 | 4 | |||||||||
| 10 | 10 | 2.8 | — |
What Powers Innovation
Evidence & Claims StrengthClick a level to filter Evidence & Claims