Recent stories
Japan cat food: Hill's owns clinical trust, Mon Petit owns the bowl
Hill's wins on renal outcomes but loses on cost; Mon Petit wins on palatability but loses on consistency.
UK assortment boxes: the whole category shares one broken box
Cracked boxes and short expiry dates cut across every price tier, making this a rare category-wide operational fix.
UK prenatal vitamins: Pregnacare owns trust, tolerability is up for grabs
Pregnacare is the default reach for expectant mothers; Seven Seas competes on DHA but pays in nausea.
The Detergent So Popular P&G Had to Increase Production
In-wash scent boosters turned laundry into a fragrance layering ritual. P&G had to expand US manufacturing to keep up.
The Flagship Phone That Refuses to Drop the Headphone Jack: Inside the Sony Xperia 1 VIII
The industry treated the headphone jack as a legacy port. A holdout flagship proved a meaningful buyer segment treats it as a purchase reason.
The Two Fundamentally Different Ways to Make Beer Without Much Alcohol: Athletic Brewing vs. Traditional Dealcoholization
Most non-alcoholic beer is dealcoholised. Athletic Brewing built its business on the harder, better-tasting route: ferment it near-zero from the start.
Vietnam acne treatment: speed wins ratings, gentleness wins the next entrant
La Roche-Posay owns fast, dependable reduction; Cosrx owns the discreet single-application patch; the growth edge is gentler chemistry.
The Fake Australian Brand That Sold Millions in China
YouthIt (优思益) built a lutein-supplement business on Australian premium cues. The registered Australian address turned out to be an automotive workshop.
The First Lab-Grown Dog Food Did Launch—But It Wasn't the Product Most People Think: Calysta's FeedKind Pet Protein
Cultured-meat pet products have launched, but complete cultured-meat dog food remains years away. What shipped was a treat, and the honest story is more interesting than the hype.
Cross-category currents
Where third-party labs, standards and label claims diverge.
Ingredients approved in one region but not another.
Sensors, smart substrates and connected form factors.
Formats designed for underserved skin, hair and body types.