Reviews AI Chat
Decision Step Reference
Every Strategic Prompt Card runs against this Segment × Country, using your brand as Tier 1.
Reviews reference · Air Fresheners corpus
Required
Optional
Users only pick Decision Steps (via the scope above). The AI selects any relevant Higher / Granular topics itself.
Strategic Prompt Cards
79 topics6,900 quotes0 active filters
Category Pulse
Planners · Strategists · Client leads · Category teams
"What's changing in this category right now?"

Strategic overview of the biggest shifts, decision-step by decision-step, for the selected Segment × Country.

Brand Win/Loss Diagnosis
Brand leads · Account teams · Client service · Strategy
"Why is my brand winning or losing?"

Diagnose the focus brand's performance step-by-step against the other 4 brands in the same slice.

Campaign Territory Finder
Strategy · Comms · Brand planners
"Where should we position the next campaign?"

Find 3–5 strong campaign territories from the country-specific Queries, Reviews, Social and Forums text.

Creative Brief Builder
Creative strategists · Planners · Copywriters · Content
"What should the creative brief say?"

Turn Tier 1 Signals / Rationale / Improvement + Tier 3 Insight / Queries / Reviews into a usable brief.

Competitor Watch
Competitor tracking · Pitch teams · Account teams · Strategy
"What are competitors doing that we need to react to?"

Surface the moves from the 4 Tier 2 brands at each Decision Step and flag sister-brand cannibalisation.

Growth & White Space Finder
Innovation · Growth · Strategy · New business
"Where is the next growth opportunity?"

Find Decision Steps with high demand (Tier 3 weight) and weak / fragmented ownership across Tier 1 + Tier 2.

AI Visibility Repair
SEO · AEO · GEO · Content · Ecommerce · Brand
"How do we improve AI and search visibility?"

Practical, per-platform repair plan from Tier 1 Improvement + Tier 3 per-platform weights and rationales.

Client Meeting Pack
Client leads · Account directors · Pitch teams · Strategy leads
"What should we take to the client meeting?"

Boardroom-ready synthesis of Tier 1, Tier 2 and Tier 3 across all 10 Decision Steps.

Retail & Source Seeding Plan
Content · Ecommerce · PR · Influencer · Media
"Where should we place content to influence AI recommendations?"

Prioritized seeding list combining retail pathways (Amazon/Sephora/Douglas) and influence sources (Reddit/TikTok/dermatologists) by AI Reach.

Platform Dependency Risk Report
Brand · Strategy · AI-visibility · Client leads
"How exposed are we to one AI platform's opinion of us?"

Cross-AI consensus and disagreement across ChatGPT / Claude / Gemini / Grok / DeepSeek — flags brands that look strong on paper but are really a one-platform story.

Portfolio White Space Map
Portfolio strategy · Innovation · Category leads
"Where in our whole portfolio are we structurally absent, not just underperforming?"

Brand × segment ownership fingerprint across the category — separates 'we don't compete here' from 'we compete but lose'.

Market Expansion Scout
Regional strategy · Global brand · M&A · Growth
"Which country should we enter or double down on next?"

Country-by-country map of Winner / Close Race / Fragmented Market / Local Challenger, with focus-brand gap-to-leader per country.

Demand Language Gap Check
Content · SEO · AEO · GEO · Brand · Copy
"Is our content using the language AI and consumers actually use?"

Compares the highest-weighted demand topics (from AI Driver Territory Map higher topics) against the focus brand's Signals + Rationale to flag mismatches.

Air Fresheners Reviews Assistant
Scoped to Air Fresheners · United States · consumer reviews, quotes, phrases, keywords · plus AI driver rankings evidence
Ask anything grounded in the Air Fresheners reviews database
Use the filters above to narrow the corpus, click a Strategic Prompt Card, pick a pre-coded prompt from the library below, or type your own question.
Get More Data
Need broader competitive context or a deeper cut?

Extend beyond the current dataset. Go Broader to add new brands, products or topics we haven't indexed yet. Go Deeper to request Consumer Review and Social evidence for the brands and topics in the current filter.

50 / 50 Broader100 / 100 Deeper tokens
Prompt Library (TOOTHPASTE ONLY FOR DEMO)
Pre-coded prompts by action layer

Click any prompt to load it into the composer above. The prompt library is scoped to the Toothpaste corpus only (not linked to the filters above).

Toothpaste corpus79 topics·90,270 50-word excerpts available to the AI / 6,900 shown here for browsing (from 32,000 reviews / 117,937 topic mentions)
Topic Improvement Toolkit
Input: Selected topic + AI rankings + reviews + consumer searches

Diagnose why AI ranks a topic the way it does, plan how to improve recommendation strength, and outmaneuver competitors on it.

SEO
Input: Driver + top keywords + top phrases

Surface the language consumers actually use so content ranks against real demand.

Comms
Input: Positive sub-themes + representative phrases

Turn what consumers already love into ready-to-use messaging territories.

Claims
Input: High-confidence product benefit language

Evidence-backed benefit language ready for pack, PDP, and advertising claim substantiation.

Innovation
Input: Positive desires + negative frictions

Whitespace mapped from what consumers wish existed and what today's products get wrong.

Concepts
Input: Sub-theme combinations + selected filters

Generate or improve product, comms, or experience concepts from selected evidence only.

Competitive Positioning
Input: Brand × sub-theme ownership

Where each brand wins, where they're vulnerable, and where you can attack.

Product Page Optimizer
Input: Selected filters + (optional) current PDP copy

Turn selected consumer-language evidence into evidence-backed PDP content or rewrites.