Beauty & Personal Care
Skin, hair, makeup, fragrance & personal hygiene · 12 stories
India lipstick: longevity is the ticket, clean beauty is the wedge
Maybelline SuperStay wins on all-day wear but pays in comfort; Just Herbs converts clean-beauty buyers but loses on shade choice.
Vietnam acne treatment: speed wins ratings, gentleness wins the next entrant
La Roche-Posay owns fast, dependable reduction; Cosrx owns the discreet single-application patch; the growth edge is gentler chemistry.
Vietnam hair color: gray coverage is set, ammonia-free is uncontested
Herbal and ammonia-free entrants like X9, plus foam formats like Mise en Scene, are answering complaints Bigen and L'Oréal haven't.
Indonesia face masks: clay wins efficacy, sheet wins comfort — format is the opening
Hanasui owns pore-cleansing, BIOAQUA owns hydration, Wardah owns sensitive skin — but every clay format leaves comfort on the table.
Thailand facial moisturizers: humidity redefines what 'moisturizing' even means
CeraVe anchors premium barrier repair, Sadoer wins budget hydration, local aloe and clinic brands own the humidity-friendly middle.
The Crowdfunded Sunscreen Revolution That Does Not Yet Appear to Exist
AURA Skin Lab can't be verified. Skintific, Wardah and Mistine are real, but they don't run on Discord votes — they do run on tropical-usability needs no legacy formula fully solves.
The Sunscreen Industry Designed Around Sunburn. These Brands Are Redesigning It Around Skin Tone: Black Girl Sunscreen and Live Tinted
Sunburn-latency was never the right primary endpoint for deeper skin tones. A new generation of brands is rebuilding sun care around hyperpigmentation, cosmetic finish and daily wearability.
Inside Australia's Sunscreen Scandal: When SPF 50 Was Actually SPF 4
Daily sun protection is promoted through schools, workplaces, health campaigns and the country's famous "Slip, Slop, Slap" message. Sunscreen is not treated simply as skincare. It is a frontline product in the prevention of sun damage and skin cancer.
Sunscreen's Real Problem Isn't Always the Formula. It's That People Forget to Reapply It.
The sunscreen industry spends enormous amounts of time discussing formula innovation.
The Beauty Industry's Decade-Long Experiment in Wearable Sun Protection: Inside L'Oréal's UV Sense and My Skin Track UV
In 2016, **L'Oréal** began giving away a small adhesive patch through its dermatological skincare brand **La Roche-Posay**.
Three Markets, Three Different Responses: The Global Sunscreen Trust Reckoning
Sunscreen has become one of beauty's fastest-moving innovation categories.
Why American Sunscreen Still Lags Behind the Rest of the World
For years, American travellers have returned from Europe, Japan and South Korea asking the same question: