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Innovation

Baby & Maternal

Diapers, formula, baby care & maternal · 7 stories

Prenatal Vitamins· Inclusive Formulation Watch

UK prenatal vitamins: Pregnacare owns trust, tolerability is up for grabs

Pregnacare is the default reach for expectant mothers; Seven Seas competes on DHA but pays in nausea.

Baby Diapers· Sustainability Signal

The Diaper Brand Turning Indonesia's Used Nappies Into Fuel: Kao's Merries Diaper-to-Fuel Pilot

Kao's Merries brand, with Indonesian partners, is diverting used diapers from landfill into refuse-derived fuel for cement production — a working circular pilot in a category long defined by disposability.

Baby Diapers· Skin Health

The Diaper Innovation P&G Proved Decades Before It Became Fashionable

Lotioned topsheets, breathable back sheets, zinc-adjacent skin claims: Pampers ran the trials years before the category rediscovered them as premium differentiation.

Baby Diapers· Testing & Trust Watch

The Government That Grades Your Diapers: Inside Mexico's PROFECO Laboratory

PROFECO's Revista del Consumidor rates absorbency, fit, leak protection and labelling accuracy of Mexican diaper brands. The scoring is public, comparative and cited by shoppers.

Infant Formula· Trust & Evidence Watch

Infant Formula's Safety Reckoning: Nara Organics, Operation Stork Speed and a Pivotal 2026

It can serve as an infant's entire source of nutrition during a period of extremely rapid growth. A manufacturing error, nutritional imbalance or microbiological failure can therefore affect a population with very little physiological margin for error.

Baby Diapers· Innovation Watch

Smart Diapers Work in the Lab. Why Did the Biggest Consumer Version Disappear?

In 2019, **Pampers** introduced what looked like the future of infant care.

Infant Formula· Innovation Watch

Three Markets, Three Very Different Ways to Earn a Parent's Trust

A diaper performs one of the most sensitive jobs in consumer products.

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Innovation intelligence briefing for consumer goods professionals. Published by ConsensysAI.
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