Health
OTC, vitamins, sports & wellness · 11 stories
India multivitamins: the pitch is fine, the tolerability isn't
'No tiredness all day' is the whole category. Side effects and packaging failures are eroding trust faster than any competitor could.
The Fake Australian Brand That Sold Millions in China
YouthIt (优思益) built a lutein-supplement business on Australian premium cues. The registered Australian address turned out to be an automotive workshop.
The Multivitamin Category That Didn't Exist Before Ozempic: Nature Made and The Vitamin Shoppe's GLP-1 Lines
Nature Made and The Vitamin Shoppe now sell GLP-1 companion multivitamins targeting the nutrient gaps caused by rapid weight loss on Ozempic and Wegovy.
The One Supplement Claim That Is Actually Specific: Inside Tru Niagen's NAD+ Claim
Most supplement claims are vague benefit statements. Tru Niagen's nicotinamide riboside claim — 'raises NAD+ levels' — is testable in a lab.
The Same Playbook Twice: How China's Creator Networks Are Rewriting Consumer-Goods Distribution
Livestream commerce plus creator MCNs have replaced the traditional retailer relationship for a growing tier of Chinese supplement brands. Western equivalents are years behind.
The Vitamin Brand That Graded Its Own Evidence: Inside Care/of's Evidence Ratings
Instead of hiding thin science, Care/of published a strong/moderate/limited evidence grade for every ingredient it sold. It became the honest-shelf template.
The Vitamin Brand That Sells Credentials Instead of Certifications: Inside Five Doctors' Founder Story
Most supplement trust is manufactured through symbols. Five Doctors built its brand on named human credentials shoppers can actually verify.
The Vitamin Gummy That Is Actually 3D-Printed
Personalised vitamins have mostly been repackaging plays. 3D-printed gummies are the first honest personalisation manufacturing route to reach market.
How a 500,000-Person Influencer Army Built China's Best-Selling Supplement Brand
Instead of depending primarily on stores or a small group of celebrity endorsers, the brand assembled a decentralised distribution network involving more than 500,000 creators.
Same Government Standard, 20x Price Difference: Korea's Multivitamin Price Gap
A Korean shopper can buy one multivitamin tablet for approximately **33 won**.
When Ayurveda Meets the Multivitamin Aisle: Inside MuscleBlaze StrongHer
A conventional women's multivitamin usually follows a recognisable formula.