Innovation
Home Care
Cleaning, laundry, paper, supplies · 4 stories
Home Care· Format Innovation Watch
The Detergent So Popular P&G Had to Increase Production
In-wash scent boosters turned laundry into a fragrance layering ritual. P&G had to expand US manufacturing to keep up.
Home Care· Sustainability Signal
The Everyday Bathroom Cleaner Quietly Making Recycled Plastic Mainstream: Scrubbing Bubbles Easy Clean
Method's spray bottle proved that PCR at scale, in a category shoppers actually use weekly, is no longer a green-niche claim. The bottle is the product story.
Air Care· Innovation Watch
The Air Freshener Innovation Awards You've Never Heard Of: Tork\'s Constant Air Freshener Win
Consumer media regularly covers new perfumes, candles and home-fragrance launches.
Home Cleaning· Innovation Watch
The Cleaning Spray That Adds Bacteria to Your Home---On Purpose: Unilever's Cif Infinite Clean
For generations, household-cleaning advertising has delivered one simple message: