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Dog, cat, fish, bird & small pets · 9 stories

Cat Food· Testing & Trust Watch

Japan cat food: Hill's owns clinical trust, Mon Petit owns the bowl

Hill's wins on renal outcomes but loses on cost; Mon Petit wins on palatability but loses on consistency.

Pet· Ingredient Technology

The First Lab-Grown Dog Food Did Launch—But It Wasn't the Product Most People Think: Calysta's FeedKind Pet Protein

Cultured-meat pet products have launched, but complete cultured-meat dog food remains years away. What shipped was a treat, and the honest story is more interesting than the hype.

Cat Food· Wearable Tech Watch

The Health Tracker Your Cat Doesn't Even Know Is Working: Inside Purina's Petivity Smart Litter Box

Smart litter boxes turn a mandatory daily behaviour into a passive health-monitoring stream, doing what wearable collars have struggled to deliver.

Pet Food· Category Redefinition

Can a Cat Actually Be Vegan? Wild Earth Says Yes

That makes Wild Earth Unicorn Pâté one of the boldest pet-food launches in recent years.

Pet Food· Format Innovation Watch

China Has the Technology for Lab-Grown Cat Food. So Why Isn't It on Sale?

At the same time, China has built a serious cultivated-meat research and manufacturing sector.

Pet Food· Safety & Recall Watch

How a Cat's Raw Food Diet Led to a Bird Flu Infection in a Human

Raw poultry, meat and milk are promoted as less processed, more biologically appropriate and closer to a carnivore's ancestral diet.

Pet Food· Safety & Recall Watch

How One Contaminated Warehouse Pulled Tylenol, Haribo and Five Cat-Food Labels Into the Same Recall

They were made by different companies, in different factories and under different product-safety systems.

Cat Food· Innovation Watch

The Cat Food Recall That Exposed a Uniquely Feline Nutritional Weakness: Inside the Quest Cat Food Thiamine Recall

Most pet-food recalls begin with something entering the product that should not be there.

Cat Food· Innovation Watch

Why Purina Spent Years Engineering the Exact Shape of a Cat's Dinner

Most pet-food innovation happens inside the recipe.

BrandRADAR
Innovation intelligence briefing for consumer goods professionals. Published by ConsensysAI.
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